A creative partner who's as invested in your brand as you are.
I'm a Creative Director with 10+ years building brands that make an impact, at companies like Hello Bello, Perfect Snacks, and OGIO. I've led campaigns from a single spark of an idea to a finished shoot, directed cross-functional creative teams, and partnered with founders to sharpen the visual identity that sets a brand apart.
Now I work fractionally, which means you get a senior CD embedded in your brand, fully invested in your creative and your goals. Whether you need ongoing creative leadership or a focused sprint to unlock your brand's next level, I show up as a true partner every time.
Ways we can work together.
ONGOING • RETAINER
Fractional
Creative Direction
I embed in your team as your senior creative lead, owning brand standards, directing agencies, and keeping every channel on brand.
-
Brand standards & guidelines ownership
-
Agency brief review & creative direction
-
Cross-channel creative direction
-
Internal team leadership & feedback
-
Photo & video art direction
Good fit for: CPG/DTC brands with a team or agency but no senior creative lead.
PROJECT-BASED
Campaign
Creative Direction
For brands with a launch, moment, or initiative that needs a strong creative point of view. I lead the campaign from concept through production.
-
Campaign concept & creative territories
-
Brief writing & agency handoff
-
On-set or remote art direction
-
Creative production & execution
-
Designer direction & creative team oversight
-
Agency creative review & feedback
-
Key messaging & copy direction
Good fit for: upcoming launch, seasonal campaign, or brand moment.
PROJECT-BASED • FLEXIBLE SCOPE
Project-Based
Creative Direction
A seasoned CD where you need it most, whether that's a packaging refresh, a shoot brief, a brand audit, or a campaign you need a second set of eyes on.
-
Creative project support (packaging, shoots, campaigns, DTC/Retail launches)
-
Creative output & brand consistency review
-
Agency relationship & performance assessment
-
Senior review of specific work (briefs, pitches, decks)
-
Creative audit & gap analysis
Good fit for: brands that need senior creative input on a specific challenge without a long commitment.
SELECTED WORK
CPG brands I've helped grow.
Campaign direction, art direction, and brand building across consumer categories.
Your brand deserves great creative. Let's get there together.
I take on a handful of clients each month. If you're building something that needs some creative TLC, let's chat!